Breaking Down My UI Design Approach

Every UI project starts with a feeling. A vague thought. Sometimes it’s from a call, a few lines in a brief, or a visual reference that sparks an idea. But before I even open a tool, I spend time understanding what needs to be done—not just on the surface, but underneath. Who is this for? What problem are we solving? How should it feel?

I let those questions sit for a while. I’ll walk away, scroll, sketch in the margins of a notebook—anything but rush. Because once you start designing, you're making a series of small decisions fast. And those decisions need a clear direction to be meaningful.

The best interfaces begin in the mind, not on the screen.

Once the direction clicks, I move to canvas. I usually begin with low-fidelity wireframes or rough layout ideas—just enough to get the structure right. Then I start layering in detail: spacing, type, rhythm, and brand personality. I test, tweak, and clean up. What started as scattered notes or mental visuals slowly becomes something someone else can actually use.

Every project is different. But for me, the pattern remains the same: think first, then build. It makes the work more intentional, and the outcome more real.