Multi-Brand Identity Design for a Retail Platform

Tootmart is a multi-brand e-commerce platform offering a diverse range of products through its sub-brands—Tootdecore, Tootfaith, and TootCraft. I developed a flexible brand identity system, designed the main e-commerce website, and created consistent visuals for marketing, social media, and product promotions. The goal was to balance clarity with adaptability across multiple categories and touchpoints.