Branding a Platform for Real-World Connection
Industry
Dating & Social
Client
Once Strangers
Service
Brand Strategy & Visuals
Date
February 2025
I developed the complete branding guidelines for Once Strangers—a dating app focused on fostering real-world connections. The work included defining the visual identity, typography, color palette, tone of voice, and logo usage, all designed to reflect the brand’s warm, authentic, and intentional personality.